Panasonic Appliances Unlisted Share

The Company started manufacturing of Electric Rice Cookers during the year 1990 and marketed the same in the brand name of “National Nippo”. The Company has been considered as the pioneer in the field of manufacturing and marketing of Electric Rice Cookers in India and is the market leader in this segment. The Electric Rice Cooker manufactured by the Company has a unique feature in which it has an in-built auto-thermostat which will cut off the heater once the cooking is completed and thereafter keep it warm for a long time.

The Company expanded its products line by introduction of Mixer-Grinder under “National” brand by starting production of the same in its Factory located at Sholavarm village near Chennai, Tamil Nadu during August 1995 with the technical assistance from Panasonic Corporation, Japan.

During the year 2003 the Company has started the business of trading of imported Panasonic products comprising Kitchen Appliances and Beauty Care and Health Care category.

As a part of Panasonic’s strategy of integration of brands and building the “Panasonic” brand name, Company discontinued the use of “National” brand name and “Panasonic” brand name is exclusively used for both Electric Cooker and Mixer Grinder. The name of the Company was also changed to Panasonic Home Appliances India Company Limited (PHAI) with effect from 10th September 2004.

Annual Report 2020-21