Absolute Sports Unlisted Share

Absolute Sports, a leading tech-driven sports and gaming media company, engages over 150M global sports fans monthly through its flagship brand, Sportskeeda, along with ProFootballNetwork and SoapCentral. A subsidiary of Nazara Technologies, Absolute Sports ranks #2 in India and #6 in the US (Comscore), with leadership across various sports.

Their team of award-winning creators delivers dynamic content across sports, esports, lifestyle, and gaming. With advanced technical solutions like a proprietary CMS, audience management, and scalable distribution, they provide growth opportunities for partners and captivating experiences for audiences.

Key Investors

Business Segment

• Sports Media: Through brands like Sportskeeda, Pro Football Network, and College Football Network, they deliver sports content globally.
• Gaming Media: They engage gaming enthusiasts via platforms like Deltia’s Gaming, offering content related to gaming news, guides, and reviews.
• Advertising: Absolute Sports delivers targeted advertising solutions and has partnered with brands like Swiggy, KFC, HP, Intel, and Dell.

Management

Industry Overview

Sports viewership has surged in India due to smartphones, internet access, and OTT platforms, boosting media consumption of international events. Sponsorships, now 33% of sports league revenue, have grown with new media and digital assets. Tech startups are leading the way, with 8 of the top 20 venture-backed companies investing in sports sponsorships and media.

India's sports media market, valued at ₹6,600 crore, is shifting from traditional corporations to tech-driven companies. Annual ad spending across print, digital, and TV is ₹4,100 crore, with ₹1,800 crore in sponsorships. Cricket dominates with 87% of the market, while football and kabaddi make up 10%. Sports drive both passion and economic activity in India's media landscape.

SWOT Analysis

Financial Highlights

₹ in Cr.

Annual Report 2020-21